Online reviews are transforming the way consumers choose products and services: We turn to TripAdvisor, google maps and Facebook sites alike to find new restaurants or businesses worth visiting.
Review systems play a central role in online marketplaces such as Amazon and Airbnb as well to help customers learn about their offerings.
Managed well, a review system creates value for buyers and sellers alike. Trustworthy systems can give consumers the confidence they need to buy a relatively unknown product.
